With greater collaboration and integration we have grown as ONE NEC. Some of our achievements have been:

• Making deeper inroads into the Hospitality /Enterprise/Education/Retail: Orders received from prestigious institutions like Taj Group of Hotels, Nokia, Reliance, Fidelity, Cadence Systems, CA. Renowned education institutes like IIT Powai, IIM Bangalore, Manipal University have been converted to customers
• Strengthening of partner ecosystem through strategic alliances with AGC Networks as our national distributor for our PNS business unit, Third Wave for our Government/ DGSND business and 20 large SI partners for the MMPG business group
• Establishment of NEC Biometric Excellence Centre in Bangalore to provide world class engineering competency to cater to the company's global chain engaged in development, deployment and support of identity solutions for the international market
• Strengthening of Middle East Business operations resulted in POS sales into the Landmark Group and key wins like Travel Foods @ Mumbai Airport, Thunderbird, Svenska Hotel, Alpha Corp Mall & Food Court
• Increased focus on excellence in retail technology through the establishment of NEC Retail Center of Excellence in Bangalore and traction for Cloud Computing based POS GTM (POSA)
• Continued Momentum on Value Added Sales
  • Increased traction through SV 8000 series, and through applications like IPDect, BCT
  • Increased cases of video walls through the Ultra Thin Bezel X461UN
  • Customer wins with large enterprises like HCC, IBM and CA
  • Prestigious installations of V321 Displays at T3 terminal at the Delhi airport

NP216G
In a bid to increase focus and empower the education sector, NEC India, launched its first 3D enabled DLP based multifunction projector – NP216G, at a series of road shows conducted in India.

Functions and Features:

• Project 3D images with a single projector
• Long life lamp 5000 hours
• Low power consumption in power-saving mode
• Carbon meter for visualizing ecology
• Security bar and password protection functions

For more information please visit:
http://www.necdisplay.com/ap/en_projector/np216/index.html

• Launched on Oct 18th, 2010
• This campaign has been driving positive salience for NEC brand in the hospitality space

Other marketing Campaigns : H1, 2010

Events
In a bid to increase focus on the channel community and increasing brand awareness for NEC, a series of  road shows were conducted to highlight latest technology solutions.

Print Advertising:
A consistent print advertising campaign launched to give impetus to sales across business units.

Online Campaign:
An aggressive online campaign launched to tap the online target audience

PR:
PR acted as a multiplier for all business announcements and provided the necessary air cover for driving greater sales

• NEC India will be working towards launching more applications and solutions to address Hospitality, Healthcare, Retail, and the Education verticals---all of which are making huge investments in IT/infrastructure
• H2, 2010 will see a series of new product launches:

         MMPG:

• Projectors:
• NP-M300X high brightness portable projector with 3000 ANSI lumens will replace NP510G
• Series of portable digital projectors - M260X will replace NP305G, M260W will replace NP410W and M300X will replace NP610G. All with high brightness up to 3000 lumens
• Professional Displays:
• X462UN- 46” ultra-narrow, professional grade LCD display
•  X431BT- 43” thin bezel bar type display
• X461HB - 46” high-bright, professional-grade LCD display
• ITPF:
• High-availability EXPRESSCLUSTER software to meet the requirements of a virtual environment.
• Retail:
• Box POS models to target low end & mid range retail segment. These models will be a part of the twin series – Twin POS3500B1 & Twin POS4500B1
• PNS:
• Unified communication Application- ACDMIS, PVA- PMS, conference bridge for SV8100 & SV8300, desktop suite for SV8100, UM4730 for SV8300 & SV8500, MC550 for SV83 & 8500, UC700 for SV8300 & 8500
• New business models focused on Enterprise, Cloud and IT Services will be initiated
• Focus on BTL marketing campaigns for all business units will continue:
•  Increase focus on partner engagement through PNS partner summit
•  Showcase cutting edge security solutions at IFSEC 2010
•  Target niche IT publications to garner visibility for our IT solutions through a print advertising campaign
• Series of road shows for PNS & MMPG business unit
• Aggressive online campaign complimented with banner display ads to be launched
•  Creation of engagement platforms to networking platforms with CIOs through focused roundtable conference followed by a lead generation campaign

• India's potentially vast IT market appears to be positioned for a strong recovery in 2010 thanks to an improving economy: Stronger growth in enterprise spending is expected in 2010, and government procurement should also grow robustly, along with opportunities in healthcare, education, telecoms and financial services.
• According to latest figures from Indian IT association Nasscom, India's technology and business services revenues accounted for 6.1% of GDP in 2010, up from 1.2% in 1998. This was despite the fact that earlier Nasscom had downgraded its growth projections for the domestic IT sector as a result of the global economic crisis. IT and business process outsourcing (BPO) exports grew only 5.5% in 2010, due mainly to IT budget cutbacks by clients in Western countries.

Software:

• The Indian software market should continue to record healthy growth, with software spending CAGR for 2010-2014 projected at 16%. In H1,2010, vendors reported that enterprise IT spending was trending upwards, with stronger demand for technology from the small and medium-sized enterprise (SME) segment. 

Services:

• India's IT services market is estimated at around US$6.2bn in 2010 and is projected to grow to US$13.6bn in 2014.

E- readiness / Internet uptake:

• Broadband subscriber numbers have consistently fallen behind target in India. The main reason for the slow uptake is thought to be insufficient demand, although the government has taken some measures to reduce tariffs and encourage alternative forms of service provision

Unified Communication:

• With industries across major verticals deploying UC applications, the Indian market has started extensively adopting Unified Communications (UC). The total market size of UC in India was approximately USD 670 mn in 2008, which is likely to grow to over USD 1 bn by 2010.
• Early adopters of the technology have been experiencing various benefits such as significant RoI, enhanced customer service and productivity. Verticals like IT/ITeS, BFSI and manufacturing are witnessing large-scale adoption of the technology in India.

Retail:

• With POS systems aggressively being adapted by various industries such as Retail, Hospitality, Finance, Transport, etc. Also, new technologies (such as display, storage, hard disks, operation platform, etc) are being continuously incorporated into the various components of POS system. In addition, the market is also witnessing an increased preference for portable and wireless POS systems. Further, the ability of POS systems to help companies make more informed business decisions, increase inventory shrinkage, and decrease theft, wastage and employee misuse are the advantages because of which companies and organizations are adopting POS.

Healthcare:

• Secondary Care Hospitals: Unleashing the new  potential in smaller towns
• Driving the growth of India's healthcare sector will be the expansion of the hospital, pharmacy, biotechnology and health insurance segments.
• Healthcare expenditure in India is expected to increase by 15 per cent per annum.
• This segment is expected to constitute 6.1 per cent of the country's GDP and employ around nine million people in 2012 .

Education:

• The moderate increase in elementary education funding — from Rs 26,800 crore to Rs 31,036 crore — is a step in the right direction and will ensure that Sarva Shiksha Abhiyan (SSA) is well funded to become the main vehicle for implementation of Right to Education (RTE) Act. This will encourage not just technology adoption but also take the benefits of technology to the grass root level.

Hospitality:

• The year 2010 is a different story as the consumer is well educated, travelled, experienced and looks beyond the gloss of the brand to the value proposition and the actual delivery of brand promises.
• While hoteliers want to improve their guest experience, they are constantly striving to reduce the total cost of ownership. With the influx of technology and sophisticated solutions, conventional sources of earning revenue have dwindled. With the intention of increasing revenue the hotels are looking at offering a bouquet of value added services like movie on demand, music downloads, interactive games which will entice the guest and also add revenue.