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Anchor Bank |
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23rd-Mar-2009 |
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the challenge
Anchor Bancorp, Inc., a Minnesota-based bank holding corporation with 13 offices located
throughout the Minneapolis and Saint Paul metropolitan area, was looking for a more dynamic
way to give its customers information about its latest banking programs. Until this point, Anchor
had relied primarily on posters to advertise these promotions in the bank lobby, an approach that
was not generating much interest but did create significant clutter.
Anchor sought a solution that would not only eliminate the large amount of paper waste they
accumulated by using posters, but also one that could be quickly and easily changed and have
more impact than other promotional materials that many customers wouldn't even read.
the solution
Anchor turned to AlivePromo, a company that enables dynamic point-of-purchase
management via the Internet. AlivePromo, in turn, opted to use NEC 42" PlasmaSync PD (public
display) Series plasma displays to display the Anchor content. Anchor chose to implement the
AlivePromo system initially in three of its offices with a single NEC display in each office lobby to
display information promoting a variety of banking programs during business hours.
The AlivePromo system made it possible for all Anchor locations utilizing the plasma displays to
be programmed quickly and easily from anywhere in the world where the Internet is available.
Thus AlivePromo gave Anchor the ability to display promotional signage vividly, control it
remotely, and change the content when they choose.
"AlivePromo is not a technology company-we come at our business from the standpoint of a
promotional company that uses technology to achieve our clients' goals," said Sam Rogers, CEO
of AlivePromo, Inc. "NEC's public display feature set has really helped us in selling to our clients.
It's clear that NEC understands how these displays are going to be used in the digital signage
marketplace and has specifically designed these plasmas for that instead of just marketing a
regular plasma monitor for these applications."
the benefits
Thanks to the NEC plasmas' built-in timer, Anchor and AlivePromo have been able to easily
program them to operate during bank business hours and to shut off automatically when the
banks are closed. With the PD Series' anti-glare screen filter, customers can clearly read the
content on the plasmas, no matter how bright the light is in the lobby. The NEC displays have
also given Anchor a new level of control in managing their promotions.
"Using the AlivePromo system in conjunction with the NEC plasmas, I can control what's on the
displays and change the content fairly quickly," said Julie Kirchner, Marketing Communications
Manager for Anchor Bancorp. "Now, when a promotion ends, I don't have to worry about
someone in the bank taking down and throwing away the posters-I can just program the
content to change."
Since installing the NEC plasma displays, Anchor has not only eliminated the clutter and the
man-hours resulting from poster use, but they've also noticed increased customer interest in the
promotions advertised on the sleek, eye-catching NEC displays.
"When you put posters up in the lobby, they tend to become wallpaper and after a while, no
one reads them," said Kirchner. "The NEC plasmas are always changing, so visually it's much
more interesting and there's a greater tendency to look at the board. The first time people see
the plasma they tend to sit right in front of it and watch it for a while-I think they're a little bit
mesmerized by it."
After nearly a year of operation, it has cost Anchor roughly the same to have the plasma displays
as it would have to print posters over the same period of time. Since implementing the system,
Anchor has also benefited from maintenance-free operation as a result of using NEC's reliable
displays.
"We've used the NEC plasma displays for over two and a half years now in a wide variety of
installations, including Anchor Bank, and we've never had to replace a single NEC screen," said
Sam Rogers, CEO of AlivePromo. "The overall quality and reliability of the NEC PlasmaSync
plasma displays have been fabulous."
As a result of Anchor's initial success with the NEC plasma displays, they are planning to expand
their use to two more offices in the St. Paul area by the beginning of the year. Anchor is also
looking at taking advantage of the NEC plasmas' input flexibility to run video commercials as
well as computer-generated information in the near future. |
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Nij Smellinghe Hospital |
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23rd-Mar-2009 |
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A major Hospital in the Netherlands known for its use of advanced technologies, delivering best of breed Health Services
Use in back office
Normal usage compared to standard PC
High security to avoid information leakage
Use as Kiosk PC for open office for doctors and nurses
To easily and quickly access to patient information in order to improve Quality of Service
It needs to be clean and quiet, with high security to avoid information leakage
NEC IT Approach
100 X US100
2 X VPCC server
1 X Management server
Connected to a SAN(S1500
IT improvements & User Benefits
As easy to use as standard PCs
VPCC can keep a usability of standard PC with even higher security
Very convenient to be used as Kiosk PCs for doctors and nurses
VPCC provides with dustless, noiseless environment
Doctors/nurses can access to their desktop environment from any terminals in the hospital network to access patients' confidential data
High security is kept, and has contributed to Quality of Service
High Total Cost of Ownership (TCO) advantage |
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600 West |
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23rd-Mar-2009 |
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600 West is a landmark downtown Chicago building designed as a technologically advanced contemporary office space for nearly any business.
The Challenge
600 West was looking to convey the building's 21st century philosophy in the design of its lobby.
"We wanted to set the tone of a building that gives people what they desire today- greater access to information," said Paul Fishbein, vice president of Amerimar Enterprises, the management agent for 600 West. "We felt that a grand space like a lobby was the perfect place to have offline activity, where people could sit down and catch up on world events and where we could tastefully provide signage opportunities to promote tenants within the building."
600 West and Gensler, the building's architectural and design firm, decided that building a video wall in the lobby would accomplish this goal. Due to the building's eight-story atrium, 600 West sought a technology that would enable wide off-access viewing angles so people on the upper floors can look down into the lobby and still be able to clearly see the images on the video wall. They additionally wanted a solution that would create significant visual impact and motion to the lobby while taking up a minimal amount of real estate.
The Solution
600 West decided to go with a matrix of NEC plasma monitors in the lobby to display cable news, traffic reports, and transportation schedules to the building's tenants. Plasma was the only technology available that would solve the problem of off-access viewing, due to its 160-degree horizontal and vertical angles, while keeping the project within budget.
Twelve NEC 42-inch plasmas were installed on a curved wall, in the lobby at the atrium's floor, and matrixed together using a video wall processor. With the processor, a wide variety of display options became available, ranging from one image spanning all twelve screens; to twelve different channels playing on the 12 displays simultaneously. The video wall became the centerpiece of the lounge with several chairs and couches.
A great advantage of the NEC plasmas was the thin bezel, which is a major consideration in matrix applications, and the ability to lock out the controls on the front of the plasma so that passersbys are prevented from tampering with the displays.
600 West tenants and visitors now have instant access to the latest news, traffic reports, public transit schedules, and schedules for the private 600 West shuttle service. Also, due to the NEC plasma wall's thin profile, 600 West was able to conserve valuable space and enhance its contemporary decor.
The matrix is programmed to run without human intervention from 6 a.m. to 10 p.m. every business day. Input jacks can be accessed at the front of the video wall, so that the video wall can be used for presentations or to run video, DVDs and other source material.
With its impressive image, sleek design, and ability to provide several types of information simultaneously, the plasma wall is a focal point for tenants throughout the building, and serves to promote the building to potential new tenants.
"The off-access viewing of the plasmas is exceptional. I can go out to the railing from our offices on the fifth floor, look down, and see exactly what's on," said Fishbein. "Visually, it creates a lot of excitement in the building!" |
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